Privacy Policy

Ballistic Window and Door LLC ("Ballistic," "we," "us," or "our") operates the website located at https://www.ballisticwd.com (the "Site"). This Privacy Policy explains what information we collect when you visit the Site or contact us, how we use that information, and what rights you have regarding your data. By using the Site, you agree to the practices described in this policy.

1. Information We Collect

When you submit a contact form, request a free inspection, or reach out to us directly, we may collect the following information:

• Name — so we know who we're speaking with
• Phone number — to call or text you about your inquiry
• Email address — to follow up and send any information you requested
• Home address or city — to confirm we serve your area and to schedule a free inspection
• Message content — any details you share about your project, windows, doors, or insurance situation

We also collect limited technical data automatically when you visit the Site. This may include your IP address, browser type, device type, pages visited, and the time and date of your visit. This data is collected through cookies and similar tracking tools described in Section 4 below.

2. How We Use Your Information

We use the information you provide strictly to serve you as a potential or current customer. Specifically, we use it to:

• Respond to your inquiry or request for a free inspection
• Schedule on-site assessments or follow-up calls
• Provide quotes, project information, and relevant details about our services
• Improve our website and understand how visitors interact with it
• Comply with legal obligations if required

We will not use your contact information to add you to unrelated marketing lists or share it with advertisers.

3. Cookies and Tracking

The Site uses browser storage (cookies, sessionStorage, and localStorage) for the following purposes:

• Cookie consent banner — We store your acceptance or decline of cookies in your browser's localStorage so we do not show the banner again on repeat visits.
• Announcement bar and popup dismissal — We use sessionStorage to remember that you have already dismissed these elements during your current visit, so they do not reappear while you browse.
• Analytics (Google Analytics) — If and when enabled, Google Analytics may set cookies to help us understand traffic patterns, popular pages, and visitor behavior in aggregate. This data is anonymous and does not personally identify you.

You can control or disable cookies through your browser settings at any time. Disabling cookies will not prevent you from using the Site but may affect certain features. For more detail, see our Cookie Policy.

4. Third-Party Services

We use a small number of trusted third-party services to operate the Site and deliver your messages to us:

• Resend — We use Resend to send and receive contact form submissions by email. When you submit the contact form, your information is transmitted to Resend's servers to deliver the message. Resend's privacy policy is available at resend.com/privacy.
• Vercel — The Site is hosted on Vercel. Vercel may process your IP address and request data as part of normal web hosting operations. Vercel's privacy policy is available at vercel.com/legal/privacy-policy.
• Google Analytics — If enabled, Google Analytics collects anonymized data about how visitors use our Site. Google's privacy policy is available at policies.google.com/privacy.

We do not sell your data to these or any other third parties. We only share information as necessary to deliver the services described above.

5. Data Retention and Security

We retain contact form submissions and related correspondence for as long as reasonably necessary to respond to your inquiry and fulfill any ongoing business relationship. If you are not a current or active customer, we generally do not retain your data beyond 24 months.

We take reasonable technical and organizational precautions to protect the information you share with us. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we do our best to protect your data using industry-standard practices.

6. Your Rights

You have the right to:

• Ask what personal information we hold about you
• Request that we correct inaccurate information
• Request that we delete your personal information, subject to any legal obligations we may have to retain it
• Opt out of any future communications from us at any time

To exercise any of these rights, contact us using the information in Section 8.

7. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law provisions.

8. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Continued use of the Site after any changes constitutes acceptance of the updated policy.